GTML
In 2021 I had the opportunity to develop the brand strategy, visual identity, brand photos, and website design for GTML, an innovative geothermal energy company that builds, owns, and operates renewable energy systems based on deep energy wells.
In collaboration with the client, and my team at Mos, we created an identity that is curious, responsible, and brave. Throughout the identity strict grids and clean typography can easily translate into the professional world where development companies and politicians operate. However, a vibrant color palette brings out a sense of excitement and curiosity that is apparent when talking to the minds behind this company. A warm, natural photographic style also suggests humility and care for the local environment.
In collaboration with the client, and my team at Mos, we created an identity that is curious, responsible, and brave. Throughout the identity strict grids and clean typography can easily translate into the professional world where development companies and politicians operate. However, a vibrant color palette brings out a sense of excitement and curiosity that is apparent when talking to the minds behind this company. A warm, natural photographic style also suggests humility and care for the local environment.
Helena Egeland, Strategy
Helena Egeland, Art Direction
Line Fjærvoll, Project Manager
Johanne Nyborg, Photographer
Skogen, Web Development
Haider Ahmad, Motion