In the spring of 2023 I worked on a small visual identity for a family run dental practice in Mosjøen. Hoff Petersen Tannhelse is faced with the challenge of keeping up in a market where startup backed dental clinics are opening up all across Norway.
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Hoff Petersen Tannhelse needed an updated visual identity that would help them compete in a changing industry but wouldn’t isolate their established local customer base.
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The result is a simple and friendly logo that uses the “H” to further emphasize the clinic’s family roots, while also highlighting the smile within the negative space. The identity uses soft and clean colors to create a sense of comfort and reliability.